New York, NY | Stamford, CT | Fairfield, CT
Also known as: scottkrauss
Digital marketer and web strategist with deep cross channel digital marketing experience as well as business and corporate development. With years of experience and a proven success record, I've consistently delivered on and exceeded growth objectives. I recently joined LiveIntent which is a VC backed AdTech company that has solved a problem that publishers have faced since the beginning of time...monetizing one of their best sources of premium inventory, email. We have built a technology platform that brings standard web AdTech (strd Party Data, Geo Targeting, Device Targeting, Campaign Flighting, RTBDSPTrading Desk Integration etc...) capabilities into the inbox. This allows our publishing clients to begin selling email ad inventory the same way they sell display. Additionally our integration with demand-side partners enables us to monetize of our publishers unsold inventory. Long story short - email rocks and we help people do a better job monetizing it Specialties - Social Media - Search Engine Optimization - Email Marketing - Search Engine Marketing - Mobile Marketing - Business Development - Integrated Digital Marketing - New Product Development - Data Modeling Segmentation Strategies - Ad Technology
