Also known as: iig
As Principal of Interactive Insights Group, Inc., I help organizations develop digital content and inboundsocial media marketing strategies to grow their audiences, generate leads increase revenues. In the past, I've served in leadership positions with top corporate brands such as AOLTime Warner, Discovery Communications, Verizon Communications HBO where I developed, managed marketed cutting-edge digital media businesses. I also recently served as DigitalWeb Publisher for the National Wildlife Federation. Ive consulted to a wide range of businesses and nonprofits, both BB and BC including --- the National Geographic Society, Revolution Health, HGTV, Food Network, Discovery Communications, Cable In The Classroom, Time Warner Cable, Fannie Mae Foundation, Robert Wood Johnson Foundation, and Foodfit.com (now part of The HealthCentral Network). In my early career, I worked in TV production for ABCGood Morning America and Entertainment Tonight. I have a strong passion for new ideas, new products, emerging media a particular interest in the topical areas of health, fitness and food. Specialties Developing engaging content marketing strategies Growing website traffic and revenues Developing common-sense ROI focused social media strategies Market research translating consumer insights into actionable strategies Developing digital media subscriber acquisition retention strategies Building leading teams (direct management cross-functional) Branding, positioning messaging
