Also known as: rivas_vero
Veronica Rivas is knowledgeable in various aspects of communications and media relations. She has acquired public relations experience by working in agencies in the USA and Canada, including Burson-Marsteller, Weber Shandwick, Bluesky Strategy Group and Ibero Communications Group. As Senior Executive for Burson-Marsteller's tourism practice, her responsibilities included budget planning, government relations, development of communications strategies, crisis management, brand positioning, media relations, staff management, media monitoring, and event planning, among others. - She successfully managed media relations and public relations initiatives for an International organization resulting in an increase of 300% growth in a 5 year period. - In 2010 coordinated public relations initiatives that resulted in $5.3MM return on investment. - Developed strategies to successfully launch and promote local and international awareness; brand identification, positive image presentation and increased business Veronica has also collaborated in the non-profit sector with the Vancouver International Film Festival, Vancouver Latin American Film Festival and Global Fest, where she supported their fundraising initiatives. Veronica is an avid user of new software and social media. Recently, through workshops, seminars and hands-on experience she has learned social media tools and the relevance of their integration to global communication strategies. Veronica has extensive cross-cultural and international experience, and is fluent in English and Spanish. Specialties - Government Relations - Cross-cultural and International Relations - Crisis Management - Brand Positioning - Media Relations - Events and press trips Coordination
