Also known as: rbolson79
Marketing Communications and Copywriting Professional Award-winning marketing, advertising, communications professional with more than 20 years of experience leading corporate marketing, sports- and upscale fashion-related advertising, unique high-profile brand branding, public relations, and internal communications for multimillion-dollar companies across diverse industries. Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. Gifted copywriter. Expert in the technical, conceptual, and content development of sales-driving collateral. Proven ability to drive memorable marketing campaigns and execute successful multiplatform marketing strategies. Recent Awards: * Creative Excellence in Business Advertising Award (CEBA) Finalist (“What’s in a Name?†print campaign), 2007 * Bronze ADDY® Award – Sales Promotion (“Keeneland Magazine Advertiser Handbookâ€), 2007 * Second Place - Specialty Publication (Annual AHP Awards: “Blood-Horse Audience Profile Bookâ€), 2006 * First Place – Specialty Publication (Annual AHP Awards: “BHP Corporate Fact Bookâ€), 2005 * Bronze AAF-ADDY® Award – Direct Marketing 3-D (“Auctions Digest Sound Tube Mailerâ€), 2006 * Silver AAF-ADDY® Award – Television (“Blood-Horse :30 Television Spotâ€), 2006 * Silver AAF-ADDY® Award – Four-Color Campaign (“BHP ‘What’s in a Name?’ print campaignâ€), 2005 * Bronze AAF-ADDY® Award – Collateral Material (“Blood-Horse Corporate Fact Bookâ€), 2005 * Silver AAF-ADDY® Award – Direct Marketing 3-D (“Blood-Horse Professional Package Wallet Mailerâ€), 2005 Specialties Expertise: * Marketing Strategies & Campaigns * Corporate Communications * Creative Team Leadership * Product Positioning & Branding * Web & Print Content Development * Focus Group & Market Research * Social Media Communications * Sales Collateral & Support * Public & Media Relations * New Product Launch