Also known as: mikescheiner
As Senior Vice President, Digital Integration and Content Development at MWW, Mike Scheiners responsibility is to oversee all integrated digital and social strategies to deepen the engagement between audience and brand for MWWs clients across its nine offices. It is Scheiners role to define the brand strategy, overall creative direction and messaging that clarify a brands position and point of difference. That, in turn, results in solutions that are highly branded, integrated ideas and content that encompass paid, earned and owned media channels. Those expanding spheres incorporate digital, social, mobile, search, public relations, traditional and experiential media, which are then supported and refined by metrics and analytics. Scheiners career has dramatically evolved and he has been at the forefront of each new media trend. Scheiners strengths are rooted in strategy by creating and building on fully dimensional ideas that can bridge online and offline experiences and that always seek to answer the question how can the idea grow Scheiner also has a proven ability to provide thought leadership, mentor internal staff and motivate them to embrace new ideas. Prior to joining MWW, Scheiner was Executive Vice President, Integrated Branding and Digital at Porter Novelli. As an entrepreneur, Scheiner ran his own integrated brand consultancy, Scheiner Inc. Previous positions include Executive Creative Director and Co-Managing Director for the G Stamford, CT office. Creative Director of DDB NY Brand Integration Group. Senior Vice President of content operations with marketingforce.com. Vice President Group Creative Director with G and Art Director with Grey. He has served as a panelist and presenter for the Social Media Week, Digital Signage to Mobile Screens and Creating Powerful Content for PR and Media Presenter. Scheiner has won several awards, including the Silver Davey Award rich media campaign and the Effie Award. Specialties Strengths Strategy, Integrated Branding, Digital, Social Mobile Activation, Emerging Technologies, Thought Leadership, Presentation Abilities, Client Engagement, Relationship Building, Management Skills Experience by Industry Automotive, Beverage, BB, Communications, Consumer, Economic Development, Education, Energy, Fashion, Financial Services, Food Service, Government, Health Care, Hospitality, Insurance, Luxury, Media, Non-Profit, Pharma, Real Estate, Retail, Spirits,Technology,Travel
