Also known as: mikeh700
Proven marketing strategy professional with years of success in retail, financial services and travel digital strategy and CRM roles. I create actionable customer value by developing CRM, traditional and digital marketing strategies coupled with key Web analytic and business intelligence technology to address lead generation, customer acquisition, retention and reactivation business needs and drive bottom line results. Specialties CRM, Digital Marketing and E-Commerce strategy, specifically omni-channel strategies (email marketing, mobile marketing, social marketing, Web site experience and targeted display orchestration), merchandising, online advertising, affiliate marketing and search.