Also known as: MelissaKBlair
I am a social marketer with broad experience in aspects of private and non-profit marketing, health behaviour change programs and social media strategy. I am very interested in the integration of social marketing methods into public and private organizations. I have worked on both the client and agency side on brands such as Loblaws Company Limited, Unilever, Loreal, Canadian Cancer Society, Canadian Olympic Foundation and Niagara Region Public Health. I specialize in driving marketing strategy and helping organizations achieve their business objectives both on and offline. Proven track record in leading and working in a team oriented environment while demonstrating self-initiative and high-energy. I have strong leadership, analytical and problem solving skills. I am passionate about creating innovative content for the marketing and behaviour change community. My goal is to establish highly effective social marketing methods that benefit both local and international social change. Specialties Behaviour change theory and marketing strategy Social media and digital strategy Brand development and market research Event planning and management
