Riverton, UT | Salt Lake City, UT
Also known as: kingsol
Centered in a philosophy to drive business strategy, innovation and ROI in the critical spectrum between allowing chaos to occur while having order and process in place to appropriately structure scale and stability. Fail fast and often, adjust, progress and add value daily. I believe in building teams that strive to bring a "perfect marriage" of business acumen and technical expertise into each company and role that enables the business to innovate, scale, and solve problems rapidly and effectively. Deep BB BC experience and leadership in demand marketing, lead generation, and customer acquisition digital online marketing marketing technology marketing automation dialer management web analytics marketing analysis ROI modeling process operations web development product development mobile development SFACRM and WCMCMS sales measurement, enablement, alignment Created patent pending BI technology for complex BB closed loop measurement, multiple WCM platforms that have run enterprise web experiences, world class and award winning lead scoring strategy, lead routing technology, ad server, and more. Developed optimization plans that improved conversion from . to consistently over through behavioral targeting, ab testing and multi-variate testing. Developed nurturing strategy that improved lead to opportunity creation by , and consistently influenced of opportunities quarter over quarter. Frequently spoken at industry events, some of which are the largest gatherings of professionals for Software as a Service (SAAS) like Salesforce.com Dreamforce and Omniture Summit. Awarded # in a " under " review of national Marketers (DM News). As a team, for several consecutive years we won industry awards for lead scoring, nurture programs, and overall ROI. Help lead two industry leader's, Overstock.com and Omniture, through very successful IPOs, Omniture's being the most successful technology IPO in . Specialties Marketing technology, eCommerce, online marketing, lead demand generation, business operations intelligence, webmarketing analytics, social media web ., technology integration strategy, globalization localization, content management, marketing strategy, testing, behavioral targeting, optimization, email marketing, web development web strategy, search marketing (PPC SEO), and development PHP, HTML, XML, CSS, SQL, JavaScript, Databases (MySQL, Oracle, MS SQL, and others).
