Also known as: jamesearnold
James Arnold is a management consultant who is an unimpeachable source of judgment and counsel on matters of reputation and marketing. He advises, writes and speaks about the most valuable intangible asset of any organization, reputation how to enhance it by optimizing opportunities for competitive advantage, or protect and defend it by mitigating risks. He has more than years experience as a senior marketing and communications executive with political, public affairs and industry trade organizations. Prior to founding his own firm in , he was President of Chester Burger Co., until Mr. Burgers retirement. With a team of senior consultants Mr. Arnold has served more than companies of the Fortune , as well as large government agencies and major nonprofits. He is a hands-on consultant who has counseled the top management of such diverse organizations as AOL, AARP, American Airlines, American Bar Association, American Century Investments, American Express, Accenture, Allied-Signal, ATTand thats just the As. Specialties Counselor for managing reputation as an asset, using it for competitive advantage, defending it and mitigating risks developing strategies to anticipate issues and prevent crisispositioning and branding understanding a complex organization and creating a memorable story from its disparate bits and pieces socially responsible behavior organizational design using research to create smart strategies that can be measured and evaluated benchmarking, best practices.
