Lawtey, FL | Jacksonville, FL | Marshall, MI
Also known as: Rob
Author, Sales Trainer, Partner Channel Development Expert, Entertaining Public Speaker
Marshall, MI | Marshall, Others
Also known as: HighEdMarketing
Writer of “Your Higher Education Marketing Newsletter" sent monthly to 4,100 subscribers at more than 933 US colleges and universities and many others in countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom. Subscribe at www.bobjohnsonconsulting.com Senior partner with Gerry McGovern in Customer Carewords Research. A founding member of the Forum for Higher Education Marketing, a group of thought leaders dedicated to advancing the theory and practice of marketing for colleges and universities. Advisory Board member, eduWeb conference. Author of “Advancement and the Web: Thriving in a New World†and “Transforming Your Web Site into a Collaboration Marketing Tool,†(Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). Co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies (CASE Books 1999). Writer of the the prologue on online communication challenges for The SEM Imperative, Taking Enrollment Management
