San Francisco, CA | Mountain View, CA
Also known as: dkuperman
Skilled BB software marketing professional with track record of successfully executing integrated marketing campaigns, increasing lead generation, implementing marketing technology, and managing successful product launches. MBA and Certified Project Management Professional (PMP-PMI). Strong technology background combined with product marketing, content creation, demand generation, and marketing strategy. Hands-on experience with marketing of software products including ERP (Infor, SAP, Sage), ECM Document Management and Content Collaboration, both on-premise and cloud-based (SaaS) solutions. KEY SKILLS - Product Marketing - Competitive research, industry analysis, sales support, pricing, positioning, messaging - Sales Support - Creation of sales collateral, case studies, product demos, sales presentations, proposals, ROI calculators, and more - Business Software - Experience translating technical back-office features from ERP, ECM, Doc Mgmt, Cloud Collaboration and similar into business benefits to both technical and non-technical audiences - People Management- Managed marketing teams from to people, responsible for hiringfiring decisions - Outbound Marketing - Hands-on experience with telemarketing, direct marketing, trade shows, and other outbound lead generation tactics - Inbound Marketing - Demonstrated experience creating editorial calendars and writing whitepapers, blogs, eBooks, and thought leadership Check out my blogs - www.effectivemarketer.com - www.startupwebguide.com
