Also known as: BigAlD
Accomplished, results-driven channel marketing leader with successful track record driving revenue and market share growth through innovative and customer-focused trade marketing initiatives. Extensive experience in diverse areas of marketing including retail advertising, in-store merchandising & point of purchase displays, online merchandising and e-mail outreach, channel demand generation, integrated promotional campaigns, and ROI and sell-thru analysis. Over a decade of multi-million dollar budget responsibility. Specialties Trade Promotion Management, Channel Marketing, Retail Advertising, Merchandising and Promotions, Return on Investment and Sell-thru Analysis, E-commerce Merchandising, Web Analytics, Branding, Consumer Intelligence, Supplier-Partner Relationships, Sales Force Training, Marketing Strategy, Product Marketing, Social Media, CRM, Awareness Building, POP, ROI.
