Also known as: amcguire77
I'm a Creative DirectorArt DirectorContent Strategist with the experience needed to provide leadership in the convergence that is blurring the lines between media (television, web, mobile, social), advertising and content. I have over a decade of experience helping to shape major brands like Lexus, Belkin, The Ritz-Carlton, Flexjet, Hagen-Dazs, Dish, Blockbuster, Discovery Networks, Scripps Networks along with numerous start-ups and non-profits. I'm a creative with the entrepreneurial spirit to challenge traditional ways of thinking and inspire others to do the same. Specialties Brand level concept and design for integrated campaigns that leverage user experience, content and context. A pioneer thinkerdoer in the "creative newsroom" approach to brand content. I think like a publisherjournalist with ability to identify on-brand content solutions that grow business and engage audiences. Ensuring that all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. The ability to lead and inspire smalllarge teams of creative teams and content creators to achieve goals and exceed expectations. Im comfortable supervising writers, editors, content strategists as an arbiter of best practices in design trends and digital production techniques. Willingness to embrace change and to adapt strategies on the fly. Continually learning the latest platforms, technology tools and marketing solutions. A depth of hands-on production experience from concept to launch of both traditional and non-traditional media. Im highly skilled in Photoshop, InDesign, Illustrator, After Effects and Final Cut Pro. I have served as a printweb designer and as a video editor, shooter and director.
