1 Match for Brandon Siegel from South Euclid, Ohio, USA

Brandon Siegel Age 33

Cleveland, OH | South Euclid, OH

Also known as: bsiegel

It is truely incredible that in our society - where avoiding blame is practically in our DNA - programmers have somehow tricked users into blaming themselves for not being able to figure out their poorly-designed software. They will sit down with a copy of a book that openly proclaims its reader to be a "dummy", and hunt for the arcane commands needed to do something that should have been as simple as flicking a light switch. They do not realize it, but their computers are broken. Computers are the most powerful, dynamic, and inherently useful tools we have ever created, but they can offer us nothing if we are not able to harness that power in a way that we can understand. They should work in a way that intuitively supports how we work, and how we think. They should change as we do, because how we do something today may not be the same way we do it tomorrow. And instead of adding complexity as computers become more powerful, programmers should strive to refine our interaction with them so that it can become truely second-nature. I'm Brandon Siegel, and I develop ways to make computers just that simple. Obviously we have a long way to go, but luckily I'm not alone. Developers like myself will continue to refine the user experience, and eventually those "dummy" books will become mere curiosities - relics of a time when figuring out how to do something with a computer inevitably got in the way of very thing we were trying to do. When that day comes, we will be proud to say that we've finally fixed your computer.

• #Case Western Reserve University