East Setauket, NY | Ho Ho Kus, NJ | Long Branch, NJ
As senior director of online marketing for ANSI I give guidance to our web applications developers and designers for an e-commerce site and several informational sites. I have marketing responsibilities in the areas of strategy, partnerships, content development, budget, forecast, P&L, SEO, SEM, new product development, merchandising, email campaigns, trade shows, PPC advertising, social media and web analytics. I've increased publication sales online over 100% and doubled web traffic to three primary domains. I have over 10 years experience in SEO and SEM. Prior to joining my present firm, I developed over 40 websites and collaborated with dozens of firms on a wide range of projects, including branding, marketing research, advertising, communications and strategic planning. I've held prior positions as Executive VP Marketing and New Business Development, Communications Officer & Marketing Director. I maintain a small consulting business for special projects. I invented a manufacturing process and helped form a company in 1986 to commercialize that technology. Specialties managing staff, administration, budget, online advertising, SEO, SEM, PPC advertising, negotiation, problem solving
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