Birmingham, MI | East Lansing, MI | Huntington Woods, MI
Also known as: martyhe
Martin Hetherington lives in Birmingham, MI, but has also spent time in East Lansing, MI; Huntington Woods, MI; Lansing, MI and Mason, MI.
Huntington Woods, MI | Royal Oak, MI | East Lansing, MI
Selected Achievements --Increased brand awareness 57% by leading creative ad campaign development and production of six commercials. [BBDO / Pentamark Worldwide] --Negotiated two-year contract with Canadian Jazz Artist Diana Krall as Canadian Chrysler Brand spokesperson. [BBDO / Pentamark Worldwide] --Saved 21% in production cost by introducing an Internet-driven marketing management system. [Davinci Selectwork, LLC] --Increased agency revenues by 32%. [BBDO / Pentamark Worldwide] --Improved brand awareness +30% by obtaining rights for use of The Simpsons characters to promote Voyager Minivan in Japan. [Bozell Worldwide, Inc.] Specialties Areas of Expertise Team Building / Leadership B2C / B2B Marketing Initiatives Strategic / Creative Planning Financial / Budget Management Channel Planning New Product Launch International Startups MARCOM Planning e-Commerce Event Strategies / PR Website / Collateral Development Project Management Brand Development Cost Analysis Sponsorship Creation
Charlevoix, MI | East Lansing, MI | Huntington Woods, MI
Martin Hetherington lives in Charlevoix, Michigan. Martin has also lived in East Lansing, Michigan; Huntington Woods, Michigan; Mason, Michigan and Royal Oak, Michigan.
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