Somerville, MA | Stoneham, MA | Amherst, MA
As a Group Account Director and Client Executive for Sapient, I manage a portfolio of clients and Sapient teams in the New England area, working on advertising, interactive marketing and software development projects. I work closely with senior-level marketing, business and IT executives to drive business results through traditional and interactive marketing, enterprise architecture strategies, and innovative end-to-end technical solutions. I manage accounts across a variety of verticals, but currently focus primarily on Insurance and Personal Banking clients. My background includes 13 years of creating engaging off- and online brand experiences, developing innovative digital user experiences and building complex content and commerce architectures for start-ups and established companies. Specialties - Driving customer aquistion through the online channel in Insurance and Personal Banking - Developing innovative traditional and interactive marketing solutions - Multi-platform software development (MS, Java, LAMP/RoR) - Content Management (Content strategy, metadata, taxonomy, CMS implementation)
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