Also known as: scottingram
My passion is bringing measurable value and business impacting solutions to marketing executives and their teams. Events represent a significant portion of the marketing budget and until now it's been very hard to quantify, accelerate and prove the value that these events produce. By leveraging technology, marketers can now Capture rich data about the behaviors of prospects and customers as they navigate websites and interact with marketing campaigns. Use behavioral data to personalize offers, drive action, and optimize marketing campaigns and sales follow-up. Sit at the executive table and speak to the number, sources, and scores of leads various marketing channels have generated. Become stronger partners with sales in the lead-to-revenue cycle. When the event channel is digitized, marketers have the data and technology they need to reach each buyer where they are in the sales cycle and actively guide them to the right information and connections. These experiences can dramatically increase pipeline velocity as what might have taken attendees weeks to find online or months to connect with other customers or experts, can be accomplished in real-time at events. With a fully integrated event management platform, the information captured through the event lifecycle is used to create rich attendee profiles. These profiles, when imported into marketing automation and CRM systems, enable more effective marketing and sales follow-up to propel buyers through the revenue cycle. An integrated event management platform also allows events to participate in a stream of marketing programs and messages designed to take the prospect through the marketing and sales cycles.
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Scott Ingram's address is ***** Vulcan Vista Dr Ne, Albuquerque, NM.
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Scott Ingram's age is 54.
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Scott Ingram's phone number is (505) 264-****.
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