Barcelona, Cataluna | New York, NY | San Francisco, CA
Also known as: HMarketingHelp
My name is Josiah Mackenzie, and I love helping our partners across the hospitality industry use insights from the social web to create better travel experiences for their guests, and unlock new areas of revenue growth for their businesses. The rise of data from the social web - where people are leaving digital data trails wherever they go, - has given the hospitality industry a dramatically expanded ability to understand consumer sentiment and trending new demand areas. My first companies developed tools for digital publishing and syndication, and offered internet community management services before the rise of social networking sites. With the emergence of networks such as Facebook and Twitter, I founded Hotel Marketing Strategies in , an online collection of case studies and interviews chronicling the use of new technology in hospitality. Over the next two years, I built the website into the # hotel marketing blog in the world, with articles reaching over , hoteliers each month. Now, I have the privilege to lead partnerships for ReviewPro - which turns online guest feedback into insight for action to drive revenue growth. ReviewPro's benchmark Global Review Index (GRI) was selected by the Cornell School for Hotel Administration as the basis for their research projects, it played a key role in our company being selected as the innovation "most likely to change the hotel industry" at the prestigious PhoCusWright summit, along with being named to Wired Magazine's " Hottest" startups list. USA Today, The Financial Times and The Economist all reference ReviewPro data in reporting on hotel market conditions. Featured as a guest expert by media outlets such as CNN, PBS, Fox Business, MSNBC, The Washington Post and Entrepreneur Magazine on the topics of hospitality technology and travel trends, I have also been featured as a keynote speaker at hotel industry conferences throughout North America, Europe, the Middle East and Asia.
Also known as: josiahm
Josiah Mackenzie lives in Cedarville, Ohio. He is an alumnus of the Cedarville University. He loves listening to Indie Rock.
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