Park City, UT | Santa Cruz, CA | Park City, KS
Also known as: tedhaeger
I believe that marketing must connect with people personally. My ability to create product stories strong enough to convert casual customers into loyal followers has repeatedly earned me great respect from my teammates over the years. I inspire people to be enthusiastic about otherwise hard-to-understand technologies, whether through technical marketing, training, or product definition. A brand is much, much more than a mark or logo. Companies are their brands. Long term customers adhere to a company for more than the products the company supplies them. Customers seek to affiliate themselves with an entity they can trust, relate to, and believe in. Those emotional qualities are the foundation of a strong brand. The social web is a new opportunity for companies to connect with customers in much more personal ways than ever before. A strong community marketing program is now essential, especially for technology companies. There is a psychology to applying the social web to business, and it takes a special combination of acumen and sensitivity to apply it well. I have these skills. I very much admire the thinking of Seth Godin. I strive to have many of the qualities he describes in the following link. http://sethgodin.typepad.com/seths_blog/2008/11/the-marketers-a.html I actually do own and ride a unicycle. Specialties Architecting and implementing successful loyalty programs, effectively employing social and web media, and swaying audiences with dynamic presentations.
