Chapel Hill, NC | Roanoke, VA | Winston-salem, NC
Also known as: iitweets
Tracy Boyer Clark is an award-winning multimedia technology strategist, specializing in the areas of digital marketing, interactive technology, and multimedia (including social media) strategy. Currently, Tracy is a Worldwide Mobile Marketing Manager at IBM. She graduated from UNC Chapel Hill in with the School's first MBAMSIS, where she studied General Management at Kenan-Flagler Business School (ranked th by US News World Report) and Human-Computer Interaction in the Schools Information Science program (ranked st by US News World Report). She graduated with a multimedia degree from UNCs School of Journalism and Mass Communication. Her background is a strong blend of entrepreneurship, technology and online media, which helps her quickly adapt to business changes and technology advancements by crafting and aligning content, strategy and marketing efforts to these shifts. She has launched and sold two websites (Innovative Interactivity in , YoungButNotBroke in ) as well as been involved in several other entrepreneurial initiatives. Tracy has technology expertise working at IBM and Lenovo and three years of experience in the online media sector, including at CNN.com. Specialties ProductProject Management Digital Content Strategy Digital Marketing Social Media Marketing Business Development Web Design, UXUI Web Development (HTML, CSS, CMS, Flash, OOP, XML) Web Analytics and SEO Multimedia Production (video, audio, photo, graphics, gaming) Usability Testing Information Architecture and Retrieval
