Tracy Boyer Clark is an award-winning multimedia technology strategist, specializing in the intersection between digital media and interactive technology. Currently, Tracy is the first MBA/MSIS dual master’s candidate at UNC-Chapel Hill, where she is studying General Management at Kenan-Flagler Business School and Human-Computer Interaction in the School’s Information Science program. Tracy is currently the managing editor of Innovative Interactivity, a widely read multimedia blog that she founded in 2007. She is also president of the Business Technology Club at Kenan-Flagler Business School. In 2010, Tracy completed her thesis analyzing short-term retention rates and satisfaction levels of passive and interactive multimedia. That same year she received a Carnegie-Knight grant to visualize water usage data within the U.S. energy sector. In 2009, she was awarded a Pulitzer grant to document malnutrition in Honduras. Previously, Tracy worked as a multimedia producer at Roanoke.com, served as the UNC correspondent for CNN.com and interned with The Atlanta Journal-Constitution. In 2007, she was selected to participate in the prestigious Poynter Summer Fellowship. Tracy graduated with a multimedia degree from UNC’s School of Journalism and Mass Communication. Specialties • Product/Project Management • Digital Content Strategy • Digital Marketing • Social Media Marketing • Business Development • Web Design, UX/UI • Web Development (HTML, CSS, CMS, Flash, OOP, XML) • Web Analytics and SEO • Multimedia Production (video, audio, photo, graphics, gaming) • Usability Testing • Information Architecture and Retrieval
Benson, NC | Cary, NC | Chapel Hill, NC
Tracy Clark lives in Benson, NC. Other places in which Tracy has lived are Cary, NC; Chapel Hill, NC and Macungie, PA.
Chapel Hill, NC | Roanoke, VA | Winston-salem, NC
Also known as: iitweets
Tracy Boyer Clark is an award-winning multimedia technology strategist, specializing in the areas of digital marketing, interactive technology, and multimedia (including social media) strategy. Currently, Tracy is a Worldwide Mobile Marketing Manager at IBM. She graduated from UNC Chapel Hill in with the School's first MBAMSIS, where she studied General Management at Kenan-Flagler Business School (ranked th by US News World Report) and Human-Computer Interaction in the Schools Information Science program (ranked st by US News World Report). She graduated with a multimedia degree from UNCs School of Journalism and Mass Communication. Her background is a strong blend of entrepreneurship, technology and online media, which helps her quickly adapt to business changes and technology advancements by crafting and aligning content, strategy and marketing efforts to these shifts. She has launched and sold two websites (Innovative Interactivity in , YoungButNotBroke in ) as well as been involved in several other entrepreneurial initiatives. Tracy has technology expertise working at IBM and Lenovo and three years of experience in the online media sector, including at CNN.com. Specialties ProductProject Management Digital Content Strategy Digital Marketing Social Media Marketing Business Development Web Design, UXUI Web Development (HTML, CSS, CMS, Flash, OOP, XML) Web Analytics and SEO Multimedia Production (video, audio, photo, graphics, gaming) Usability Testing Information Architecture and Retrieval
Asheville, NC | Mars Hill, NC | Burnsville, NC
Tracy Clark lives in Asheville, NC. Tracy has also lived in Mars Hill, NC and Burnsville, NC.
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Tracy Clark's age is 62.
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