Came to Brand Strategy from the theory side, having contributed to leading Marketing, Advertising and Management texts while broadcasting regular articles to marketing professors worldwide. Post MBA, supported a core team training VC acquisitions and later paid corporate dues with Cummins Engine Company prior to launching Authenticity in '02 with Brian Gibbs, the Creative Manager at Eddie Bauer. Authenticity continues as a brand theory incubator, taking an anti-agency approach to close the gap from brand to consumer. Message leads the way, and when hired as brand advocates it's our job to brave conflict, tell truth, and listen with empathy; our measure is how we resolve and learn together. Specialties Naming business and acquiring the best domain to legally protect your namespace and curry brand equity. Essential strategy and positioning to resonate for all the right reasons. Creative execution that cuts through clutter to inspire action.
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