Came to Brand Strategy from the theory side, having contributed to leading Marketing, Advertising and Management texts while broadcasting regular articles to marketing professors worldwide. Post MBA, supported a core team training VC acquisitions and later paid corporate dues with Cummins Engine Company prior to launching Authenticity in '02 with Brian Gibbs, the Creative Manager at Eddie Bauer. Authenticity continues as a brand theory incubator, taking an anti-agency approach to close the gap from brand to consumer. Message leads the way, and when hired as brand advocates it's our job to brave conflict, tell truth, and listen with empathy; our measure is how we resolve and learn together. Specialties Naming business and acquiring the best domain to legally protect your namespace and curry brand equity. Essential strategy and positioning to resonate for all the right reasons. Creative execution that cuts through clutter to inspire action.read more ...read less ...
linguistics
on startups - the community for entrepreneurs
marketing executives group
Hands On
Parts Manager
Seattle Chapter
Director Service Operations
Brand Strategy At Authenticity
Occasional Presenter: Branding
Naming & Strategy At Northwest Entrepreneur Network Nwen
Student Team Mentor
Annual Business Plan Competition At Seattle University
Brand Management Author At Audacity Press
Marketing Chairman At Byu Management Society
Web Strategy At Cummins Northwest
Research & Teaching Assistant At David Eccles School Of Business
Disclaimer: PeekYou is not a consumer reporting agency per the Fair Credit Reporting Act. You may not use our site or service, or the information provided, to make decisions about employment, admission, consumer credit, insurance, tenant screening or any other purpose that would require FCRA compliance. For more information governing use of our site, please review our Terms of Service.
Copyright 2024 PeekYou.com. A Patent Pending People Search Process. All Rights Reserved.
By continuing to use our site, you consent to the placement of cookies on your browser and agree to the terms of our Privacy Policy. More details