1 Match for Kathy Kelley from University Park, Pennsylvania, USA

Kathy Kelley

University Park, PA

Also known as: kmk17psu

Cooperative Extension Focus: As consumer demand changes and as competitive forces increase, it is crucial to inform horticultural stakeholders about strategies they should consider to best appeal to customers. A component of my extension program is to develop business and marketing educational resources (e.g., presentations, fact sheets, blog entries, and webinars) for horticultural crop producers and retailers. Research Focus: End-user consumers ultimately decide the fate of horticultural goods and services. Investigating preferences for edible products through consumer research insures that producers are aware of consumer needs and can fulfill their demands. Data is collected from consumers using a variety of survey methods (telephone, intercept, Internet, and focus group sessions). Information is shared with industry members as the initial step toward educating them about consumer attitudes and behaviors. Teaching Responsibilities: -HORT 455. Retail Horticulture Business Management. This course is designed to provide students with the tools necessary to operate successful horticultural retail businesses. Topics include: marketing principles, buying an existing business, store design and layout, employee management, customer service, branding concepts, and loyalty programs.

• #Michigan State University