Cooperative Extension Focus: As consumer demand changes and as competitive forces increase, it is crucial to inform horticultural stakeholders about strategies they should consider to best appeal to customers. A component of my extension program is to develop business and marketing educational resources (e.g., presentations, fact sheets, blog entries, and webinars) for horticultural crop producers and retailers. Research Focus: End-user consumers ultimately decide the fate of horticultural goods and services. Investigating preferences for edible products through consumer research insures that producers are aware of consumer needs and can fulfill their demands. Data is collected from consumers using a variety of survey methods (telephone, intercept, Internet, and focus group sessions). Information is shared with industry members as the initial step toward educating them about consumer attitudes and behaviors. Teaching Responsibilities: -HORT 455. Retail Horticulture Business Management. This course is designed to provide students with the tools necessary to operate successful horticultural retail businesses. Topics include: marketing principles, buying an existing business, store design and layout, employee management, customer service, branding concepts, and loyalty programs. read more ...read less ...
emarketer
disney
top chef
bedazzled
crime and punishment
memoirs of a geisha
house hunters
ace of cakes
just like heaven
flowers for algernon
the good earth
sense and sensibility
snow flower and the secret fan
legally blonde
Michigan State University
Associate Professor Of Horticultural Marketing And Business Management At Penn State University
Assistant Professor At Consumer Horticulture
Postdoctoral Research Associate At Michigan State University
Disclaimer: PeekYou is not a consumer reporting agency per the Fair Credit Reporting Act. You may not use our site or service, or the information provided, to make decisions about employment, admission, consumer credit, insurance, tenant screening or any other purpose that would require FCRA compliance. For more information governing use of our site, please review our Terms of Service.
Copyright 2024 PeekYou.com. A Patent Pending People Search Process. All Rights Reserved.
By continuing to use our site, you consent to the placement of cookies on your browser and agree to the terms of our Privacy Policy. More details