Also known as: maryelaineorr
DIRECTOR OF MARKETING or VP OF MARKETING Created and implemented marketing programs and communications for software, services, and hardware for the following solutions ERP, CRM, supply chain, SaaS, Cloud, E-Commerce, data management, digital media, infrastructure, security, networking, infrastructure, and integration. Experienced in a variety of industries including manufacturing industrial sector, retail, wholesale, banking, financial services, and insurance. Strong leader, experienced at creating and executing BB interactive go-to-market marketing programs including internet, email, and demand generation campaigns growing revenue - for three consecutive years. Adept at managing customers, ISV, and regional channel partners, overseeing all aspects of relationship management, leading to partner-related revenues of million annually. Proven ability to be a change agent, creating best practices for customer retention, loyalty, acquisition, and events customer intelligence and social media in BB marketing. Expert at defining and synthesizing market research, competitive research, and customer analytics, creating segmentation and marketing effectiveness metrics. Experienced as an internal marketing consultant and change agent for all geographies. Expert in brand strategy, product marketing, marketing communications, E-Commerce marketing, portfolio management, project management, integrated marketing communications, brand management and marketing, business intelligence, internetdigital marketing, SEO strategy, and increasing sales pipeline over . Experienced at leading customer marketing and advocacy programs resulting in retention rates of over . Skilled at extending brands through corporate events, generating over million annually. Adept at consulting with internal marketing teams to ensure successful implementation of campaigns and programs. Specialties Strategic Planning Building Sales Pipeline Brand Positioning Product Portfolio Management Marketing Communications Change Management Lead Generation Social Media Interactive and Relationship Marketing New Product Launch Loyalty Programs Product Management and Marketing Event Planning Market Research Competitive Analysis Strategic Alliance Management Channel Marketing Database Digital Marketing Marketing Consultancy PL Management
Also known as: maytuck
Lovin# life, lovin# corndogs, and lovin# Jesus. Changing the world one commuter at a time. Miss Apple Capital .
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