Also known as: KarenCulver
Award-winning marketing, product and communications leader, dedicated to an exceptional customer experience that engages people, builds brands, drives marketing results and generates business. Described by colleagues and clients as "creative, innovative and highly resourceful" from strategy to execution--a true problem solver with a natural ability for out of the box thinking when developing marketing solutions. HIGHLIGHTS Depth and breadth of hands-on experience. Understands high-level business strategies and tactical details Skills that span market research, product definition, messaging and offers, to planning, execution and results analysis. Contributed to major strategic business partnerships. Background taking program launches to many sales channels, empowering them for success. Ability to assimilate ideas and transition between industries very quickly. Gallup StrengthsFinder Maximizer, Strategic, Futuristic, Includer, Relator. MOTIVATION Driven to understand a market, using data to make strategic decisions. Relentless in turning around problems. Life-long learner, energized by professional growth. Fosters contribution, teamwork and continuous improvement. LEADERSHIP Experience managing direct reports, leading dotted-line reports, and spearheading -person cross-functional teams in matrix environments. Managed budgets, agencies and vendors. Contact information Call me at -- or email me at Specialties Expertise in all marketing functions, including Market research and analysis Global marketing communications planning and integrated campaigns Product marketing Product positioning, messaging and launch Advertising and PR Project management Sales support Partnerships, strategic alliances and affinity programs Leadership of large cross-functional teams Budget management, ROI analysis
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