Also known as: tomrapsas
I'm a writer, creative director and strategist who has worked for some of the biggest direct and relationship marketing agencies in the U.S. This includes the New York offices of Wunderman, Ogilvy & Mather Direct and FCB Direct/FCBi, and the New York and Princeton offices of MRM Worldwide, the relationship marketing division of McCann Erickson. I also had a 5-year stint as Creative Director at loyalty marketing firm Frequency Marketing. During my 20-plus year career, I've developed integrated creative and strategic solutions across all mediums (online and off) for many of the world’s top brands, including Actavis, AIG (21st Century insurance), AT&T, Avis, Citibank, EarthLink, Eddie Bauer, ETS, Home Depot, IBM, King Pharma, Merck and Verizon. I'm a regular blogger on issues related to advertising, marketing and CRM at Loyalty Truth and am on Twitter @tomrapsas. I also write on spirituality-related matters for Elephant Journal and on Twitter @LifeTweetsBook. Specialties Direct,CRM and loyalty marketing, online and off, creating integrated campaigns in mediums ranging from print to Web to DRTV. Vertical experience includes financial, telecomm, insurance, retail, technology and pharma. Active in social marketing.
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