Los Angeles, CA | London, England
Also known as: sarellano007
With over years of marketing and advertising experience across both agency and client side roles, I go the extra mile to over-exceed my clients' expectations at all times and would be considered a 'jack of all trades' within my career path. My love for branding, rebranding, social media, and retail marketing is strongly cemented and linked to my passion for the understanding of how consumers interact with media and how purchasing decisions are influenced by strategic marketing plans and solutions that are built on real insights and an understanding of human behaviour. My career credentials to date are best summarised as follows... Experienced marketing and advertising professional with extensive marketing and advertising credentials in a wide variety of brand categories and international accounts Strong branding, advertising, retail marketing activation, and campaign communication management at both agency and client side of reputable global FMCG and telecom companies, including new product launches. Experience in both ATL and BTL including OOH, digital, online retail multi store environments, eCRM, social media, sponsorships and partnerships Extensive exposure to the development and implementation of multi-channel marketing strategies and research at both agency and client side. Exposure to the execution of global brand-building activities and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups. World traveled, London educated, with fluent knowledge in Spanish (mother tongue), French and Italian Specialties Multicultural Marketing Advertising, Account and Client Relationship Management, Marketing and Retail Promotional Execution, Branding and Identity, ShopperRetail Marketing, Budget Management, Consumer Engagement, Social Media, Personal Branding Self-Representation, Corporate Communications, Vendor Negotiations
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Sandra Arellano's age is 49.
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