melyssa michael view gallery

Snapshot I am a search-centric content strategist with a core background of SEO, Analytics, Consumer Insights and Persuasion Architecture. My mantra is "the best digital content is the content that can be found" - I strive to provide relevant content architecture based on deep research and insights into the consumer mindset as the primary foundation for campaign development. Inherently, I believe the goal of content is not only to be persuasive but pervasive as well, and ensure that content strategies are architected to attract and retain users while maintaining brand integrity. My Core Competencies Able to efficiently identify and integrate best-practice solutions in accordance with client-defined standards Passionate about understanding our clients vision at the ,-ft level Define and develop the framework, infrastructure, and all supporting componentry to successfully achieve program objectives Engaged and empowered mentorship of diverse team members Excellence in charting new program attributes, defining project benchmarks, and setting performance expectations through client-defined metrics Keen awareness of end-user perception and need drives an evergreen commitment to provide on-going program sustainability through project refinement specific to core demographics and performance benchmarks Specialties Digital Strategy Architecture SEO Architecture, Analysis, Implementation and Execution Local Search Optimization Social Media Marketing StoryboardingStorytelling via multimedia production from concept to delivery in print, web, and video Brand Voice, Reputation, Reach and Online Identity Online SEO OptimizedSocial Media Press Releases