Also known as: MelsStyles
I am the founder of The Lionesque Group and specialize in brand activation and Pop-Up retail experiences. In the fall of , I co-founded RSPOP with the Roger Smith hotel and have since grown the venture into street level revolving storefronts, called The Market, with clients including Prince Tennis Apparel, Johnnie-O, Ariana Rockefeller and Ellen DeGeneres' Halo Pets Foundation. In , I joined the Advisory Board of the innovative online marketplace for short-term real estate spaces, TheStorefront.com, and actively work with them to expand business. I also work as a consultant for major hi-growth online retail brands and initiatives, such as J.Hilburn and Manufacture New York, looking to leverage omnichannel strategies via pop-up shops. You can currently see my tips on branding, marketing and strategic partnerships on ehow.com. Representative Media Appearances An Inside Look at the Pop-Up Retail Phenomenon httpwww.bloomberg.comvideoan-inside-look-at-the-pop-up-retail-phenomenon-nZwFqJRaZUvgwGlkNg.html Meet the Innovators- How Pop-Ups Change the Retail Landscape httpsitunes.apple.comuspodcastmeet-innovators-how-pop-upsidmt Guest Blogger for Shopify "Physical Retail" Blog httpwww.shopify.comblog-the-diy-guide-to-launching-and-marketing-your-first-pop-up-shop httpwww.shopify.comblog-the-secret-to-telling-your-brands-story-with-immersive-retail-design The Lionesque Group is part of the First Growth Venture Network. LionesqueStyle.com was featured as a top e-commerce site in Time Out NY in and must shop pop-up store in NY Magazine. Specialties pop-ups, branding, brand extensions, co-marketing collaborations, e-commerce, social media, capital investment
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