mark bradford

Currently directing strategy and ongoing development of Leapfrog Online's marketing technology platform. Responsible for bringing the company’s Engineering and Product Management functions together to ensure Leapfrog continues to deliver flexible, personalized marketing at reduced operational and financial costs. Over 14 years experience leading commercial software strategy, design and development for various industries. Background includes conception, product management, production and support of custom applications and productized software for major CPGs, pharmaceuticals and financial services. Lead all facets of product management and engineering for a global brand management software at Schawk. Implemented a modern service oriented product platform while continuously aligning technology with business strategy. Seasoned by "previous life" as a business attorney and persuasive communication background. ChirpUp is a modern interactive marketing agency that helps business be heard online. We blend proven marketing methods with current technologies and social media. Our techniques are based on a five part formula for brand building and communication. Our ideas are premised on individuality, authenticity and social media as a democratizing marketing force. Specialties Digital Direct Marketing, Interactive marketing & social media, brand management software. Product management, design and application strategy, PLM, BPM, Digital Asset Management, Workflow, On-line Proofing Traceable specification development for regulated industries