Liron K. Anderson-Bell in Philadelphia, PA | University Of Pennsylvania - Horace Mann School

Well-rounded public relations and marketing communications executive with agency, consumer brand, non-profit and entertainment industry background. Early adopter of social media with 10+ years designing and executing web-based, customer-facing brand advocacy programs. 15+ years experience leading media relations programs and crisis/issues management strategy. Agency experience includes Manning, Selvage & Lee, The Terrie Williams Agency and The ROZ Group. Specialties Public relations, social media immersion strategy, crisis communications, crisis management, issues management, crisis simulation, speechwriting, spokesperson, grassroots marketing, brand positioning, new media, marketing, event marketing, branding strategy, project management, partnership marketing, copy editing, web design, executive media coaching, staff development read more ...