Also known as: rmbc5
Leonard Murphy lives in Mobile, Alabama. He attended the Theodore High School.
Also known as: lennyism
I am a seasoned and respected market research industry leader with an entrepreneurial drive. I have been called a visionary and am renowned as an innovator. I have successfully established and led several companies in the MR space including Rockhopper Research, a leading full service global research firm and MDM Associates, a MR consulting firm, before founding my current companies: BrandScan 360 and my consulting practice LMC group (www.asklmcg.com). In my consultant role I function as a senior business strategist and adviser to numerous firms within the MR space, as well as disruptive agencies developing MR-centric initiatives. I also work across the industry to drive the development of innovative research technologies and best practices by developing strategic alliances with multiple “best in class†providers. I serve on the Board of The Market Research Global Alliance, the premier social network for the global MR profession. I am the Founder and Executive Director of the Research Industry Trends Monitoring Group & Publisher of the GreenBook Research Industry Trends Study, the oldest study in the industry devoted to tracking changing trends in MR. I serve on the Advisory Boards of the Festival of NewMR and The Merlien Institute, and I am also the Chairman of the IIR Technology Driven Market Research conference. Rounding out my busy professional life, I am the Editor in Chief of the GreenBook Blog. My career in research began as the Director of Call Center Operations for The Myers Group. After a successful tenure at TMG, I left to assume the role of Vice President of Operations and Client Services at DialTek, a research provider focused on using automated telephony as a methodology for research. Before catching the research bug, I accrued over 11 years of experience in senior-level roles with Weblink Wireless, Ryder TRS, Jackson Hewitt, and H&R Block. Specialties Utilizing emerging technologies to maximize the potential of insight collection, consumer/brand engagement, and marketing ROI.
Also known as: phonetictalk
I'm an advocate for self-service Business Intelligence. No successful business can afford to wait until the end of the month to find out how they're doing on key metrics such as sales. No business area can be successful if every report has to be hand-written by IT. My goal is to unlock the value in the data so that trends can be identified, problems can be spotted and questions answered. In addition to my day job, I'm a regular presenter on Business Intelligence topics at Madison's local SQL Server user group (MADPASS) and have also spoken at SQL Saturday events in both Madison and Chicago, as well as at FoxPASS. (I also help organize the SQL Saturday Madison event each year). Specialties Microsoft Business Intelligence Stack including SQL Server Analysis Services (Multi-dimensional OLAP and Tabular), Microsoft Power BI (Power Pivot, Power View, Power Map) and Sharepoint as well as T-SQL development, Integration Services and Reporting Services (Native Integrated Mode).
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Leonard Murphy's address is ***** Lake Bluff O.75 Ln, Gladstone, MI.
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Leonard Murphy's age is 62.
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