Proven leader with extensive integrated marketing, brand positioning, strategic partnership/alliance, and business development experience in fast-paced, high-change and complex environments. Recognized for delivering on business objectives (growth of market share, building brand equity, process development, delivering plan to budget, etc.) through strategy and innovative, high-profile marketing/ promotional campaign development using creative partnerships, excellent communication, project design and people management skills. Channels of delivery include: grocery, mass merchandisers, resturants, club stores, bars/ night clubs, liquor stores, convenience stores, etc. Specialties *Marketing/Brand Objective, Strategy & Positioning *Business Development & Client Management *Project/ Process Design, Management & Execution *Integrated Marketing Planning & Analysis: Consumer Promotion, Trade Promotion, Experiential Marketing, Lifestyle & Entertainment Marketing, Retail Marketing, Co-Marketing, Channel Marketing, Shopper Marketing, Internet Marketing & Coupon Strategy & Optimization. *Partnership/ Alliances, Negotiations, Client Management & Licensing Strategyread more ...read less ...
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