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John R. Giaquinto Age 77

Boston, MA | Saugus, MA | Roslindale, MA

Also known as: JohnGiaquinto

years experience in marketing and communications I've been a creative professional, marketing executive, consultant, and lecturer of marketing and PR both undergraduate and graduate. Follow me on twitter @JohnGiaquinto to see what I'm up to now. Some typical results Created web-based marketing programs that doubled a manufacturer's qualified sales leads during a market downturn Redefined segmentation of . million customer database for increased promotional effectiveness worth an additional million per year in retail sales Managed strategy and execution of nine ongoing CRM direct marketing programs that delivered over million in incremental sales annually Developed strategy and lead execution of seven loyaltycontinuity programs that delivered million in incremental consumer sales annually Re-worked experiential marketing program for Dunkin' Donuts and created . million customer interactions across U.S. events in one year Have lead departmentsincluding direct-report level of team managerswith as many as people including local, remote office and field-based talent Specialties Marketing communications, marketing strategy planning, CRM strategy and execution, customer satisfaction research, primary and secondary consumermarket research, creative execution including design, writing and production