Highlights Experience in developing social media and mobile strategies focused on awareness, engagement and monetization. Developed a simple -step approach used to connect brands with the right target audience. Recently recognized for leading St. Jude to having the "Most Loyal Fans on Facebook" of more than , pages per LoudDoor (Feb. ). Currently, I work for St. Jude Childrens Research Hospital as a Senior Liaison in the interactive marketing department specializing in social media and mobile. My goal is to use the power of social media to help support fundraising initiatives so that no family ever pays St. Jude for anything. Prior to moving to Memphis, I worked as a Marketing Manager for Produce for Kids, a marketing organization focused on healthy eating while raising funds for local childrens non-profit organizations. At Produce for Kids, I focused on developing multi-channel strategies that contributed to raising nearly million in donations in just two years. Some of personal achievements include graduating summa cum laude with an MBA and receiving multiple National American Advertising Federation awards. In my spare time, I enjoy running and spending time with my wife, Kim, and two dogs, Molly and Zoe. SPEAKING EXPERIENCE Produce Marketing Association, Fresh Summit Simple Steps to Social Media Success Memphis University How Nonprofits Use Social Media for Fundraising Southeast Produce Council, Workshop Series Social Media Engagement ROI Southeast Produce Council, Workshop Series Social Media Back to the Basics Childrens Miracle Network Summit The Impact of Social Media on Your Business SPECIALTIES Marketing Communications Social Media Marketing Marketing Strategy Nonprofit Fundraising Search Engine Optimization Personal Brandingread more ...read less ...
marketing
research
tools
social
twitter
social media today
fans of mashable
intelligent social media
personal branding network
sports industry network
socialmedia.com
emarketing association
University Of Central Florida
Hodges University
Marketing
Imarketing
Social & Mobile At St. Jude Children's Research Hospital
Marketing Manager At Produce For Kids
Marketing Coordinator At Produce For Kids
Account Coordinator At Ypartnership
Social & Mobile Strategist
Social Media & You
Sr. Liaison Interactive Marketing
Social And Mobile At St. Jude Children's Research Hospital
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