I'm an entertainment media executive with two decades of experience in brand integration, contentdistribution, and partnership building. I specialize in linking creative areas with strategic areas to ensure that content and programming align with brand and business goals. My key areas of focus include brand management in the digital and social media space, content creation and distribution strategy, branded entertainment, and business developmentclient partner management in short, how to intelligently and creatively deploy brands and content in emerging media. I have rich experience and connections within the social media world, and a deep love for and understanding of television, new media and pop culture in general. At MTV I led brand and programming strategy and insights across all internal businesses, including launching several key digital and cross-brand initiatives. At NBC, I co-created The National Broadband Company start-up, handling content business development and partner management as well as all editorialcontent strategy. I then led all programming efforts for the launch of Hulu, managing editorial, content strategy and deployment, and also oversaw site design for Hulu.com. At Howcast, I oversaw production programming and ran the branded entertainment content business, conceiving and executing content digital media programmingmarketing initiatives and managing client relationships for major brand partners. At Alloy Digital, I led video strategy, programming and production for all channels including Smosh and Clevver and launched new original channels including Smosh Games. I currently oversee all digital for USA, an NBCU cable network. Specialties Content Creation and Distribution Strategy, Brand Management, Strategic Partnerships, Digital and Social Media, Branded Entertainment, Business Development, Programming and Marketing in New Mediaread more ...read less ...
entertainment
start-ups
writing
social media
new media
digital media
strategic planning
video production
public speaking
University Of Pennsylvania
Vice President
Senior Vice President
Vp
Strategic Programming At Howcast
Programming And Content Development At Howcast
Programming & Editorial At Nbc Universal
Vp At Mtv Research & Planning
Pa At Random House
Digital Video At Alloy Digital
Digital Video Brand & Content Strategy Consultant At Alloy Mediamarketing
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