elizabeth mcgough

McKay Communications, LLC Founding Partner • Providing clients with the most progressive kind of public relations and marketing efforts, McKay Communications believes that good communication means hearing what your consumers have to say. Strengthening the direct exchange between clients and their audiences is what we do best. From comprehensive PR plans to one-time event management projects, we help clients prioritize their communications efforts so that we can help to effectively reach goals, while staying within budget. Clear Seas Communications, Inc. Account Executive • Executed programs for global, consumer packaged goods company providing communications and marketing support for global brand teams and government affairs offices. • Managed national grant programs awarding U.S. Department of the Interior agencies with sustainable and discretionary grants totaling $150,000 in grants to federal land agencies. • Coordinated events for volunteer-driven program supporting America’s National Parks providing the National Park Service with 300,000 hours of volunteer service resulting in an in-kind donation exceeding $5 million. Partners include Unilever, National Park Foundation and U.S. Department of the Interior. • Executed high-profile events in venues across the U.S., including New York and Washington, D.C., engaging members of Congress, administration officials and corporate senior leadership. Byrdhouse Public Relations, LLC Intern • Managed client projects including development and promotion of public relations and marketing campaigns. Charleston Wine + Food Festival Intern • Handled programming and logistics for large-scale non-profit event. • Helped with media relations, promotion and collateral development. Kiawah Island Golf Resort Intern • Supported media relations to promote resort brand and high-end leisure product through direct media contact and communications. Specialties client and media relations, editorial writing, drafting and editing of public relations materials (including press releases, media alerts, newsletters, media kit materials, etc.), event planning, social media management, branding and identity management, Adobe product experience (Photoshop, InDesign, Illustrator), Cision, website copy writing