Also known as: danjbenson
As the content marketing team lead for Zuso Groupa management company that oversees a handful of small to medium-sized franchise developmentsI am responsible for public relations, social media positioning, overseeing consumer market research and messaging for four restaurants and two franchise developments. A large part of making sure each social media system is effectively integrated into operations, falls on my ability to communicate to the restaurant owners the different benefits social platforms will have in building customer loyalty and why they should put forth the effort to integrate them into their systems. During the month of March, my team designed a budgeted marketing campaign around March Madness that uniquely positioned Malawis Pizza to capture customer information for the franchise loyalty program. By the time Michigan was tipping off against Louisville, we had increased our customer information database from zero to in three short weeks. As Zuso Group continues to franchise its restaurant concepts, my team, as we grow our direct response marketing base, will be able to gain further insights into customer purchasing behaviors and pattern that will allow us leverage the full communications matrix.
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Australian squash player. You can find more here.
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