A collaborator in and catalyst of both creative processes and mentoring/teaching situations Broadcast Promotions • Produce and manage on-air promotions for BYU Broadcasting. • Produced and directed broadcast promotions and campaigns for both in-house marketing departments and agencies for more than ten years. • Coordinated production with vendors, wrote scripts, co-directed talent and editing process, and selected announcers/actors. Copywriting/Scriptwriting • Created unprecedented campaigns integral in helping DAZ 3D Productions, a Web-based marketing company, achieve its first four $1,000,000 months. • Earned numerous national awards including five Tellys, a Mobius and a Gabriel for broadcast (TV), and national print awards. • Wrote screenplay treatments and helped launch a new film company. Creative Direction • Provided leadership and creative direction that helped Deseret Book launch a new catalog, which directly increased sales 130% the following year. • Collaborated effectively among executives, creatives, vendors and other stakeholders to achieve favorable outcomes (see recommendations below). • Directed creative and on-air promotions for clients of Selph and Smith. Mentoring/Teaching • Supervise six employees including three students at BYU Broadcasting. • Advised young men (ages 16-18), creating activities for them and helping them achieve their goals for more than two years on a volunteer basis. • Taught adults, youth and children in creative ways with a variety of curriculum for more than 15 years (ongoing). Also on a volunteer basis. Strength Finder 2.0 results: Ideation, Strategist, Empathy, Intellection, Futuristic Worked almost exclusively with companies and agencies more engaged in satisfying customers and increasing profits than receiving honors and awards. Contact information: Desk: (801) 451-4553 Cell: (801) 390-1361 Specialties Broadcast scriptwriting, copywriting, creative direction, video/audio editing direction, character voice and announcer direction, print, catalog layout, Web writing (forum posts, HTML layout, newsletters, ezines, product pages, email blasts, etc.), branding, strategy, print and Web editing, screenplay treatments, storytelling, public speaking, lyrics/jingles, facilitating/teaching and mentoring/coaching.
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