Also known as: Sponczar
As a senior leader in integrated marketing, I consult with brands and sports and entertainment organizations in developing and executing marketing and sales strategy, with specialization in sponsorships, events and related analytics. My client and agency background and deep sales and marketing experience offer a one-of-a-kind perspective related to business development, integrated marketing and insights and analytics. This combination of skills and knowledge was critical in my role as key architect of the recently announced Duck Commander Independence Bowl. As a noted integrated marketing and sponsorship expert, I have provided insights to major media outlets such as USA Today, Ad Age and Sports Business Journal, including multiple appearances on CNBC, MSNBC and Bloomberg News. I developed, launched and leveraged an insights and analytics practice and co-founded the DBI, the industry's first celebrity ranking and evaluation index, as The Marketing Arm's (TMA) first Chief Insights Officer. My TMA experience also includes leading both the Dallas events practice as well as sports and entertainment account consulting teams. Prior to TMA, I consulted to then Cingular Wireless, leading their national sports and entertainment sponsorship team. This followed years with Verizon, the last six leading their sponsorship and events group and the years prior to that in consultative sales and sales management. I have a bachelor's degree in journalismadvertising from the University of Missouri School of Journalism as well as a MBA in marketing from the University of Missouri. In addition I serve as a member of the Advisory Board of Baylor Universitys Sports Sponsorship and Sales Program and am an Adjunct Professor of Marketing for SMU and the University of Dallas. Expertise Integrated Marketing Brand and Sponsorship Strategy Experiential Marketing Insights and Analytics Business Development Promotions Media Integration PL Management
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William John Glennie is a former Canadian ice hockey right winger and coach who played mainly in England. He had a long association with both of the Harringay teams in the 1940s and 1950s, scoring over 1000 points in 613 games in the UK. He was inducted into the British Ice Hockey Hall of Fame in 1951.. You can find more here.
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