Andreana Not Drencheva in Milwaukee, WI | Marquette University - The University Of Sheffield

Andreana N. Drencheva

Female

Hello Thank you for stopping by. I guess you are here to learn more about me. Ive always been fascinated by creativity, communication and changing the world. And somehow Ive always managed to make this fascination together with my curiosity obsession into a paying job from editing collaborative storytelling projects to strategic planning for NGOs, MNCs and start-ups to teaching and working toward my doctorate degree. My research is inspired by my practical experience and focuses on how and when nascent social entrepreneurs seek and incorporate feedback in the process of opportunity development and venture emergence in uncertain environments. If you are less interested in my research and more curious about my work as a strategist, heres what you might find helpful. I believe in understanding people (I try not to call us consumers), clearly defining problems, taking advantage of opportunities, delivering brand and business value instead of marketing expense, and creating meaningful experiences and sustainable systems, not just projects. I am a proponent of usingdigital platforms beyond promotions and into innovating processes, products, services, and distribution and pricing models to meet customer and business needs. If you find anything here interesting and think it might be a good idea to collaborate on a project, participate in my research, meet for coffee or chat about ideas, get in touch. Dont be shy, say hi. read more ...