alicia kan

Experienced marketer and communicator passionate about building the company of the future. Solid track record in creatively executing marketing and communications programs to drive stakeholder engagement and customer retention. Strong writing skills and proficiency in content marketing for organizations of different sizes and objectives, from tech startups to multinational listed businesses. Proven ability to scale solutions up or down according to specified budget and resources. Hands-on experience in North America, Europe and Asia has produced the ability to toggle between and align diverse audiences, cultures and circumstances. Adept in using digital and social media tools for marketing and communications. Experienced in establishing and evaluating metrics and performance benchmarks for campaigns and programs.