Long Lake, MN | Fairfield, CT | Barrington, IL
Also known as: troutchan
SENIOR MARKETING/CRM ANALYTICS PROFESSIONAL WELL VERSED IN WEB 2.0 AND SOCIAL MEDIA Dynamic leadership in the design, development, and profitable implementation of segmentation based, data driven marketing and sales solutions: Customer centric, current and operationally focused - Expert on new customer focused marketing of collaboration and connectivity driven by Web 2.0 and Social Media and the latest technology for Automation of campaign management and search marketing. Experience includes analysis and integration of web and social media channels into proactive, strategic CRM and use of Digital Marketing Automation tools to drive efficient delivery of relevant, personalized Customer Engagement building messages across the customer lifecycle. Both management and hands on experience across solution development, sales, business development, and client service functions in both B2B and B2C marketing: • Analytics, including New Media, predictive modeling, multidimensional segmentation, sales forecasting • Multichannel Marketing/CRM databases and systems for customer lifecycle management within and across all channels including social media and websites/e-marketing • Voice of consumer Market Research including attitudinal, behavioral, and syndicated sources including collaborative user/customer web based communities • "State-of-the-applied-art†Analytic, Multi-Channel Marketing Automation/Campaign Management, Database Marketing and CRM technologies including Unica/Affinium, Entiera, LoudClick, Sales Force Dot Com, Siebel, Epiphany, SPSS, SAS, All B2B and B2C Market data types, sources and data hygiene and integration methodologies
