Also known as: SweetKarma75
With over a decade of professional experience in marketing strategy, management, team and process design, and customer relationship management, I embark on a journey to uncover marketing unknowns through study and research in the academic world. My goal is to develop innovative and applicable strategies for practitioners, while expanding the horizons of marketing theory. "The visionary starts with a clean sheet of paper, and re-imagines the world." Malcolm Gladwell Specialties My research focuses on disentangling the mysteries of social systems and networks. I take a multilevel structuralist approach to answering research questions in order to uncover how networks within the firm and networks within customer segments affect marketing outcomes.
