Also known as: stauss
In a nutshell...I don't "do" status quo.Social enterprise. Entrepreneur. Social media/PR strategist. Journo. Change agent. Activist. Founder of "WTF? (Where's the Funding) for Lung Cancer?" social media campaign. Chocolate.  I began my career in 1997 as a TV news reporter for KMTV-Channel 3, the CBS affiliate in Omaha, Nebraska. While working on my master’s degree in journalism, I became an intern at KMTV, working as anchor/reporter Deborah Ward’s protégé. After Deb wrote and edited her stories, I pieced together my own version of the story and aggressively approached the news director to continually critique my work. A short time later, I was hired as a full-time general assignment reporter. After three years in the news business, I made the transition to the “other side†- public relations - where I became press secretary for Omaha Mayor Hal Daub. In 1999, Mayor Daub’s approval rating among the voters of Omaha was at 32%. Nearly 2 ½ years later, despite his losing bid for re-election, my team helped catapult the Mayor’s approval rating to nearly 70% among Omaha voters. Following my political stint, I jumped into agency life, where I built a public relations department at Ervin & Smith Public Relations and Advertising in Omaha from zero to four full-time employees in nine months. I was privileged to work on prominent accounts, such as Ameritrade (now TD Ameritrade), Lindsay Manufacturing, HearthStone Homes, among others. I moved to Swanson Russell, Nebraska's largest advertising, public relations, communications firm in 2004 as Public Relations Counsel. I was promoted to public relations manager at Swanson Russell associates due to existing client and new business growth. I created a public relations department (Omaha office) from zero to five full-time employees in three years. I provided PR/social media strategy development and execution of comprehensive public relations programs, primarily in consumer and business-to-business categories, for a wide variety of clients, such as Land O Lakes Purina Mills, Schering-Plough Animal Health, Creighton University Medical Center, Sergeant's Pet Care Products, Inc., among others. Specialties: Social media public/media relations strategy; media relations on international, national, regional, state and local levels; crisis communications; reputation management; media training; media spokesperson; media event planning and coordination; writing public relations materials, such as speeches, media statements, articles, talking points, news releases and various social media networking content. 144C2157-7631-7548-F75D-0C1E6F0A728E 1.03.01 144C2157-7631-7548-F75D-0C1E6F0A728E 1.03.01 144C2157-7631-7548-F75D-0C1E6F0A728E 1.03.01 144C2157-7631-7548-F75D-0C1E6F0A728E 1.03.01 144C2157-7631-7548-F75D-0C1E6F0A728E 1.03.01,I don't do status quo. Social entrepreneur. Blogger. Former journo. PR. Activist. Using social media to create CHANGE! Founder of "WTF? (Where's the Funding) for Lung Cancer?" movement. Launching "SMAC! - Sock Monkeys Against Cancer," a group of lovable, but determined, sock monkeys organizing to help cancer patients, caregivers, etc., SMAC cancer!!!,,Vocal Performance,MA Broadcast Journalism
Eustis, ME | Stratton, ME | Pine Bluff, AR
Also known as: stauss
Theresa Stauss lives in Eustis, Maine, but has also spent time in Stratton, Maine and Pine Bluff, Arkansas.
