Also known as: sirenwendy
Wendy White, founder and president of Siren Interactive Corp., is an innovative leader working for over a decade at the intersection of health care, patient empowerment, and online marketing to facilitate improved patient outcomes. Siren focuses exclusively on rare diseases, a bold marketing strategy that illustrates Ms. White’s vision for how the internet can facilitate the type of interactions that can pull together previously isolated sufferers and their caregivers into productive communities that can work together to provide real, bottom line impact in quality of life. A recipient of the 2011 Manny Heart Award and recognized on the Inc. 5,000 list of fastest growing privately held companies for the past two years, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. Wendy is the mother of a child with a rare disorder and co-author of Uncommon Challenges; Shared Journeys—Stories of Love, Hope, and Community by Rare Disease Caregivers. Ms. White is an accomplished industry speaker, thought leader, and board member of the Healthcare Businesswoman’s Association (HBA) and the National Organization for Rare Disorders. She was the recipient of the 2008 President’s award from the HBA, the 1996 New Media Invision Award from Comdex for an interactive learning program, and a 1995 Gold Hugo Award from the Chicago Film Festival for interactive marketing. She is also a Trustee of the Boys and Girls Club of the Union League Club of Chicago, an Elder in the Presbyterian Church, and has served on the board of Thrive, a counseling center. Ms. White holds a B.S.in Quantitative Methods from the Indiana University College of Business. For more information, read Wendy’s blog at "http://sirensong.sireninteractive.com/" Specialties Pharmaceutical industry eMarketing, Customer acquisition, Building trust relationships and online communities, Results measurement through web analytics, eMarketing, SEM, SEO,
