Also known as: serickson1
Creative, analytical, and organized, I'm the one asking how and why things are done the way they are. Fluent in the language of technology-driven business, I speak marketer, analyst, designer, sales person, and technologist. My passion lies in learning new things, whether it is a new bit of trivia or a complex business system. I enjoy being challenged to create and innovate new approaches to marketing. This could range from working to integrate and execute a life-cycle campaign across channels, to developing a business process, to reporting on marketing campaign metrics. Working with cross functional teams to problem-solve and analyze trends in order to create informed marketing campaigns and business processes is something to do daily. I believe there is always a solution its just a matter of working to find it. Making new professional acquaintances is something I enjoy. I am a member of the Minnesota Interactive Marketing Association and participate in Social Media Breakfast events in the Twin Cities. Reach out if you want to talk marketing strategy, analytics, or Jeopardy style trivia.
